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About Us

Formula Race Promotions consists of an experienced management team of sports, entertainment, real estate development, and finance professionals aim to transform Palm Beach International Raceway(PBIR) into an exclusive venue that will create multiple revenue streams, maximizing motorsport events alongside the automotive, leisure, and entertainment industries.

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CEO | Al Guibord

• Serial entrepreneur and founder of multiple successful businesses.
• Founder and creator of Formula Race Promotions.
• 20 Years of racing and motorsports operational experience
• Developer of several successful commercial real estate developments. 
• Formally raced professionally stateside in the F2000 series.
• Entrepreneurial vision along with a passion for motorsports

Principal | Barry Lederman

Principal | 
Barry Lederman

• Executive Leadership in multiple major wealth advisory roles including National Securities / Media Technologies, NY
• Chairman Investor Group Lead with Peter Einstein / Eclipse Digital / Mena Digitization + Distribution of Libraries Dubai, UAE
• Partner / Lou Kerner Social Media Fund II New York, NY
• Investor Group Lead at Aylward: acquisition of Bulgarian Telco Sofia, Bulgaria
• Chairman First US Digital Cinema Network Los Angeles, CA
• Founder-EVP Palisades Media Finance; Content + Distribution
• Founder / EVPEl Camino Entertainment; Aggregation State + County Fairs Los Angeles, CA
• Former Partner at Tax Partners of Bushkin, Kopelson, Gaimes, Gaines, + Wolf Los Angeles, CA
• Georgetown Law School LLM / American University Law School JD Washington DC
• Advisor / Dick Clark Baja Mexico Cable Licenses / Bustamante Group Tijuana, Mexico

Advisor | Danny Sullivan

Advisor | 
Danny Sullivan

• 1985 Indy 500 Champion, 1988IndyCar Champion, former Formula 1 driver, and Motorsports Hall of Fame Inductee.
• Member of the F1 Grand Prix Drivers Club
• Former ABC / ESPN Sports commentator
• Director of the Red Bull Driver Search project and Nissan GT Academy Judge
• More recently, Danny has worked on a number of driver development projects with multiple automotive manufactures and motorsport programs, including companies such as Red Bull.
• Currently serves as an FIA Formula 1 Race Steward
• Danny is also an active partner in several global business ventures in the sports, aviation, and automotive industries.